Effective January 2024, COWS is now the High Road Strategy Center!
When we first launched this organization in 1990, “COWS” was an acronym for Center on Wisconsin Strategy. Several years later, we changed our name to “COWS” – not as an acronym but as a full name because so much of our work was outside Wisconsin. While COWS is a fond holdover of history, it says nothing about what we do.
High Road Strategy is what we do and have always done. We are a think-and-do tank, applied research center, provider of technical assistance and advisory services – all aimed at moving more cities and regions and their residents and governments toward high-road development.
High Road Strategy Center captures that aspiration and work so, while our name is changing, our mission, purpose, and services remain the same.
Read the full announcement from our Director, Joel Rogers.