We are excited to announce that we are officially changing our name from COWS to the High Road Strategy Center, effective January 2024.
When we first launched this organization in 1990, “COWS” was an acronym for Center on Wisconsin Strategy. Several years later, we changed our name to “COWS” – not as an acronym but as a full name because so much of our work was outside Wisconsin. While COWS is a fond holdover of history, it says nothing about what we do. As we continue to grow as an organization, we want our name to better reflect our mission and impact.
High Road Strategy is what we do and have always done. We are a think-and-do tank, applied research center, provider of technical assistance and advisory services – all aimed at moving more cities, regions, and even nations and their residents and governments toward high-road development. This is a strategy of development that increases prosperity and abundance without sacrificing commitment to fairness and inclusion in production and distribution, environmental sustainability, and accountable and efficient democratic government.
While our name is changing, our mission, purpose, and services remain the same.